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Administrative Law

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Brooklyn Law School

Journal

2023

Technology; Internet; European Union; EU Digital Services Act; Democracy; Deliberative Democracy; Public sphere; Marketplace of Ideas; Freedom of Speech; Bubble effect; Filter bubble; Echo Chamber; Age of Communication; Polarization; Recommender systems; Personalized Experiences; Social networks; Search engines; Principle of Proportionality; Media Literacy; Profiling

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How (Not) To Deal With The Bubble Effect In Cyberspace: The Case Of The Eu And Digital Services Act, João Tornada Dec 2023

How (Not) To Deal With The Bubble Effect In Cyberspace: The Case Of The Eu And Digital Services Act, João Tornada

Brooklyn Journal of International Law

Deliberative democracies are based on an ideal process of speech and dialogue that fosters an “uninhibited, robust, and wide-open” public discourse sphere. In cyberspace, social networks and search engine platforms largely operate with recommender systems that tailor content according to the users' interests and online behavior (“profiling”), thus segregating them from different points of view (“bubble effect”). While this personalization of content is particularly efficient to promote commercial goods and services, when it comes to information of common interest, especially on political matters, it undermines consensus-building dialogue and threatens democratic ideals. The theory of a free “marketplace of ideas” justifies …