Early Childhood Education Commons^™

Nudging Parents Towards Parent Education Emails, Lauren P. Sitarz

Masters of Arts in Education Action Research Papers

This research studied the effects three different styles of email content has on sustained parent interest. Emailing is a cost-effective way of offering parents a glimpse inside their child’s classroom; but if parents do not engage with the emails or correspond with the teacher, the effort may be ineffective.. Over six weeks, 81 primary (3 to 6 years-old) parents at a small suburban Montessori school received one of three weekly emails containing photos or text intended to teach parents about Montessori education. The data suggests parents value photos rather than text. Teachers may see sustained engagement by sending regular photo-heavy …