Open Access. Powered by Scholars. Published by Universities.®

Education Commons

Open Access. Powered by Scholars. Published by Universities.®

Marketing

2022

Gardner-Webb University

Articles 1 - 1 of 1

Full-Text Articles in Education

Black Leadership And Culture In Creative Industry: Organizational Practices And Worker Satisfaction In A Charlotte, Nc, Social Enterprise, Alexandra Arrington Jan 2022

Black Leadership And Culture In Creative Industry: Organizational Practices And Worker Satisfaction In A Charlotte, Nc, Social Enterprise, Alexandra Arrington

Education Projects

This project reviewed the leadership, organizational culture and practices, and worker satisfaction in a Charlotte, NC-based marketing and advertising agency led by Black founders. These founders are creative artists and entrepreneurs with expertise in a variety of traditional and nontraditional creative fields, collectively called creative industries. The agency, Hue House, is a community-focused creative startup formed in 2019 to “decolonize the marketing and advertising industry” (Hue House, n.d., About Us section) through consulting, creativity, and community. As an entrepreneurial startup and social enterprise, the agency’s goal is to serve a niche in the predominantly white-led advertising and marketing industry. Part …