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Sacred Heart University Magazine, Volume 4, Issue 1, Sacred Heart University Oct 2022

Sacred Heart University Magazine, Volume 4, Issue 1, Sacred Heart University

Sacred Heart University Magazine

The Illusion of Touch / Timothy Deenihan, editor -- Our Natural World / by Jennifer Mattei, Ph.D. -- Building Bridges Among Pioneers: Alumni Engagement offers a virtual community with real heart -- Big News for a Small Town: Local journalism is alive and well in Easton -- Hearts and Minds: 60 years ago Vatican II reshaped the Catholic Church. This year Sacred Heart hosts its own gathering to discuss the direction of Catholic higher ed. -- The Joe-Alicastro-ness of it all: 30 years as an Emmy-winning broadcast producer for NBC News -- A Matter of Perspective: 2023 Art & Design …


Brand And Culture Fusion: How Marketing Directors Lead Brand And Culture Alignment At Private Non-Profit Higher Education Institutions, Erin Hales Feb 2022

Brand And Culture Fusion: How Marketing Directors Lead Brand And Culture Alignment At Private Non-Profit Higher Education Institutions, Erin Hales

Dissertations

Purpose: The purpose of this phenomenological study was to identify and describe, through the lens of activity theory (AT), the challenges and best practices of marketing directors at private, non-profit higher education institutions on how they lead brand and culture alignment.

Methodology: This phenomenological study collected, analyzed, and triangulated data through 15 semi-structured interviews and the collection of artifacts. Data was then coded into themes, frequencies were calculated, and data was organized into the four categories of AT: tools, rules, community, and division of labor.

Findings: Examination of the data found that marketing directors experienced six challenges representing all four …


Cracking The Code To Effective Marketing In Higher Education: A Case Study Of Recruitment And Retention Of First-Generation, Latinx Community College Students, Manuel L. Romero Jan 2022

Cracking The Code To Effective Marketing In Higher Education: A Case Study Of Recruitment And Retention Of First-Generation, Latinx Community College Students, Manuel L. Romero

Theses and Dissertations

Marketing strategy involves selecting a target market and determining the desired product positioning to attract the desired customers (Silk, 2006). Recently, community colleges have seen a decrease in student enrollment. In some cases, this was brought on by the COVID-19 pandemic; in other cases budget constraints have posed challenges to community colleges and their recruitment marketing efforts. Successful advertising involves a marketing strategy where the student is considered the customer (Guilbault, 2017) and creative “edvertising” (DiMartino & Jessen, 2018) campaigns entice students to select one college above other competitors. With a growing Latinx population in the United States, college recruitment …


Inventory Of Records: Communications-Public Relations, St. Mary’S University Archives Jan 2022

Inventory Of Records: Communications-Public Relations, St. Mary’S University Archives

Finding Aids

No abstract provided.