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Education

Theses/Dissertations

University of Arkansas, Fayetteville

Communication

2013

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Full-Text Articles in Education

University Public Relations: A Survey Of University Communicators' Efforts To Influence U.S. News & World Report Peer Survey Respondents, Heidi Stambuck May 2013

University Public Relations: A Survey Of University Communicators' Efforts To Influence U.S. News & World Report Peer Survey Respondents, Heidi Stambuck

Graduate Theses and Dissertations

This study examined what differences exist between the work of public relations professionals (also called communicators) who are members of CASE, the Council for the Advancement and Support of Education, at colleges and universities ranked in the top 20 by U.S. News & World Report and CASE-member communicators at colleges and universities that are ranked between 21 and 200 in their behavior in four areas: (1) communication goals they consider top priorities, (2) types of communication tasks they perform, (3) types of media in which they purchase advertising, and (4) their rating of audience importance. A survey completed by CASE-member …