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Impact Of A Student-Athlete Career Preparation Program On Athlete Alumni Affinity, Heather L. Hunter Jan 2020

Impact Of A Student-Athlete Career Preparation Program On Athlete Alumni Affinity, Heather L. Hunter

University of the Pacific Theses and Dissertations

Previous research has indicated the majority of athlete alumni do not give charitable donations to their alma mater or athletics department. With over 4 million former National Collegiate Athletic Association student-athletes, these athlete alumni should have an inherent affinity for their athletics department. The purpose of this research study was to examine the relationship between a student-athlete career preparation program (“Career Program”) and athlete alumni affinity for the athletics department. This study uses the theoretical framework of Social Exchange Theory to examine if an athlete alumni’s affinity for their athletics department increases when they receive support for their career launch. …