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African American

African American Studies

Theses/Dissertations

University of Arkansas, Fayetteville

2014

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Why Don't They Give Back: Alumni Giving At Two Historically Black Colleges And Universities, Jasmine A. Pope Dec 2014

Why Don't They Give Back: Alumni Giving At Two Historically Black Colleges And Universities, Jasmine A. Pope

Graduate Theses and Dissertations

Throughout the literature, HBCU alumni non-donors were perceived to possess the opposite characteristics of alumni that do give financially. In order to further examine the lack of alumni giving at HBCUs, this study evaluated previously identified characteristics of HBCU alumni that choose not to financially support their alma maters. The purpose of this study was to examine how income, student experience, religious charitable giving, alumni perceptions, and alumni engagement, relate to alumni giving at HBCUs. An explanatory correlational design was used to address the research questions posed in this study. The 4,500 person sample, which consisted of donors and non-donors, …