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Full-Text Articles in Education

Selling Your Library To The College Community: A Look Into Promoting An Underused Library To Ensure Student Support, Tyler J. Johnson Oct 2020

Selling Your Library To The College Community: A Look Into Promoting An Underused Library To Ensure Student Support, Tyler J. Johnson

Kansas Library Association College and University Libraries Section Proceedings

Academic libraries have a major impact on their community. Yet, academic libraries often face challenges regarding funding, overall usage, and relevancy to the institution in the eyes of stakeholders. This requires academic librarians to work even harder to promote their library to the community. The term sales may have a negative connotation among many people, but academic librarians have been suggesting that librarians adopt certain sales techniques to support their communities. This article delves into the need for librarians to use certain sales techniques to promote the library to their community with a focus on ensuring student support. Specifically, this …


Internships Shape Students' Future Career, Maria F. Arrayan Aug 2020

Internships Shape Students' Future Career, Maria F. Arrayan

Marriott Student Review

Finding an internship has been more difficult than before due to COVID-19. For many, the search for an internship may be frustrating or pointless during this difficult time. Students need to empower themselves with the right tools to find an internship. Maria Fernanda Arrayan talks about the benefits of an internship and four ways to find one. Read this article to find motivation in your search for an internship and try a new way to find your next internship!


Negating Amy Gutmann: Deliberative Democracy, Business Influence, And Segmentation Strategies In Education, Brian Ford May 2020

Negating Amy Gutmann: Deliberative Democracy, Business Influence, And Segmentation Strategies In Education, Brian Ford

Democracy and Education

The task of creating a public will is daunting in any political system, but a democracy dedicated to the principles of participation and public deliberation faces specific challenges, including overcoming organized opposition that may not accept democratic tenets. In the sphere of education (and social reproduction more generally), business-influenced movements to reform public education question many of the established goals and norms of democratic education and thus may be the vanguard of such opposition. In order to interpret and explore these movements, this article enlists Amy Gutmann's work as a heuristic device. In so doing, it looks at the task …


Successful Strategies For Content Creation And Design Of Online Classes, Antje R. H. Graul Apr 2020

Successful Strategies For Content Creation And Design Of Online Classes, Antje R. H. Graul

Journal on Empowering Teaching Excellence

Given the increasing demand for an education that is compatible with a students’ professional or private life, there is a growing need for higher-educational bodies to launch high-quality online classes that allow students to pursue their education while fitting it around their individual commitments. Thus, more than ever, guidance is needed on how to design an online class successfully. Drawing on the design of an asynchronous Digital Marketing online class, this article discusses strategic decisions regarding content creation, personalization, assignments, and assessment ideas that may hold the potential to increase students’ engagement in an online class. The insights provided may …


2020 Ijbe Front Matter Apr 2020

2020 Ijbe Front Matter

International Journal for Business Education

  1. Editorial Board
  2. Letter from International President
  3. SIEC-ISBE International


A Guide For Early Career Success In Academic Research, Obinna O. Obilo, William B. Locander, David A. Locander Jan 2020

A Guide For Early Career Success In Academic Research, Obinna O. Obilo, William B. Locander, David A. Locander

Atlantic Marketing Journal

Balancing the research, teaching, and service facets is important to achieving success in academia. Doctoral programs should prepare their students to successfully navigate and balance all three of these facets. We focus on the research facet in this study and draw from the experience of a panel of accomplished researchers within the discipline, to compile a set of guidelines for doctoral students and new faculty. Analyzing the qualitative results from the panel interviews, we find that to ensure success within the research facet, one must effectively manage three emergent focal distinctions; a relationship with: oneself, others, and with the work.


Earning Extra Credit Or Losing Extra Credit? A Classroom Experiment On Framing Incentives As Gains Or Losses, Vassilis Dalakas, Kristin Stewart Jan 2020

Earning Extra Credit Or Losing Extra Credit? A Classroom Experiment On Framing Incentives As Gains Or Losses, Vassilis Dalakas, Kristin Stewart

Atlantic Marketing Journal

This exploratory study examines if the way incentives are framed (gains versus losses) impacts how students respond to them. Sixty-two students in two sections of the same undergraduate Marketing course were offered the incentive of an optional final exam by answering correctly quiz questions throughout the semester. One section received the incentive as a gain (opportunity to earn an optional final exam if you get enough quiz points) whereas the other section received it as a loss (final is optional, but you may lose it if you don’t get enough quiz points). Consistent with the principles of loss aversion, framing …


Using An Artificial Real-Time Response Audience In Online Sales Education To Improve Self-Efficacy In Sales Presentations: An Online Classroom Innovation, Nicole A. Flink, Desiree Cooper-Larsen Jan 2020

Using An Artificial Real-Time Response Audience In Online Sales Education To Improve Self-Efficacy In Sales Presentations: An Online Classroom Innovation, Nicole A. Flink, Desiree Cooper-Larsen

Atlantic Marketing Journal

Sales education research recently has turned its attention to using artificial intelligence (AI) technology, but much remains in our understanding of its use in the online and virtual sales education environment. AI can be useful to helping online students improve their sales presentations and vocal delivery skills. Examined through the lens of control value theory, this study is a pilot investigation into the effectiveness of using AI technology in the online classroom to help sales education students improve their vocal delivery skills in sales presentations. Based on a paired samples t-test, our results indicated that student use of AI technology …