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Measuring What Matters: Exploring Student Motivations To Inform International Student Recruitment, Rebecca Lubitz
Measuring What Matters: Exploring Student Motivations To Inform International Student Recruitment, Rebecca Lubitz
Capstone Collection
Over the last decade, international students in the United States have surpassed the one million mark (Institute of International Education [IIE], 2016(a). Research found here highlights the goals and motivations of this growing constituency and examines factors that influence international students to choose educational experiences in the United States.
Two online surveys were distributed, one to international recruitment agents that work for UC Berkeley Extension, and another to international students. The paper examines survey responses along with existing research to offer data-driven theories on how international educators might more effectively approach student recruitment and program design. The research concluded that …