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Open Access. Powered by Scholars. Published by Universities.®

2015

Theses/Dissertations

Walden Dissertations and Doctoral Studies

Business

Eco-Friendly

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Consumer Perceptions Of Eco-Friendly Products, Sheik M. Isaacs Jan 2015

Consumer Perceptions Of Eco-Friendly Products, Sheik M. Isaacs

Walden Dissertations and Doctoral Studies

The rate of failure to manage e-waste and the business sectors' failure to produce more eco-friendly products is high. These failure rates cause companies to lose profits on expanding an eco-friendly customer market. The central research question addressed by this correlational design examined the quality, price, and brand loyalty of eco-friendly products related to customers' willingness to recycle e-products. Consumer and buying behavior theories served as the theoretical framework in this investigation. SurveyMonkey was used to distribute the researcher-developed survey to the participants for the collection of the data. The collection data instrument was validated by performing a pilot test ...