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Education Commons

Open Access. Powered by Scholars. Published by Universities.®

2010

Risk taking

University of Nebraska - Lincoln

Marketing

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Full-Text Articles in Education

Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild Jan 2010

Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild

Kimmel Education and Research Center: Presentations and White Papers

Today’s highly competitive, globalized world requires organizations and businesses to think differently about how they are going to stay in business. Businesses can no longer afford to focus on profits as their sole purpose for existence. Organizations must instead think about the “Triple Bottom Line” and its implications for their ability to grow their brand, customer loyalty and profits.