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Full-Text Articles in Education

The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda Mcgovern Oct 2017

The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda Mcgovern

WCBT Faculty Publications

This position paper explores whether faculty should embrace the use of virtual reality as a medium of academic engagement with the future intake of digital native students. In recent years there has been a tremendous surge in the use of digital device platforms to extend the reach of education to the wider student populations. As a result, the positive engagement by students of multimedia objects, including video, sound clips and data in a more integrated, multi-sensory digital medium has gained significant traction in the learning environment. Students are moving faster into this digital space and it is not long before ...


Apps For Enhancing Student Engagement And Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes Oct 2016

Apps For Enhancing Student Engagement And Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes

WCBT Faculty Publications

Individuals in todays on the go society frequently rely on mobile devices and apps to manage their daily business. Common uses for apps include entertainment, online banking, travel planning and ecommerce in addition to a host of other activities. Factoring in the proliferation of mobile devices, marketing educators are searching for innovative tools and techniques to boost student engagement through the use of apps. The purpose of this paper is to outline a framework for integrating apps into the curriculum as well as provide specific examples that educators can utilize to strengthen engagement and learning.


Exploring The Use Of Twitter Opinion Mining (Tom) In Marketing Courses, Cuauhtémoc Luna-Nevarez Oct 2016

Exploring The Use Of Twitter Opinion Mining (Tom) In Marketing Courses, Cuauhtémoc Luna-Nevarez

WCBT Faculty Publications

This paper discusses the use of social media mining (and more specifically, Twitter opinion mining) in marketing courses in order to help students understand current marketing events or phenomena. Social media mining refers to “the use of basic concepts and principal algorithms suitable for investigating massive social media data; it discusses theories and methodologies from different disciplines and encompasses the tools to formally represent, measure, model, and mine meaningful patterns from large-scale social media data” (Zafarani et al. 2014, p. 16). Social media sites such as Facebook, Twitter and Instagram provide opportunities to explore consumer preferences, opinions and behaviors through ...


Advertising Higher Education In Romania, Anca C. Micu, Madalina Moraru Jan 2014

Advertising Higher Education In Romania, Anca C. Micu, Madalina Moraru

WCBT Faculty Publications

Romania, a former communist country in Eastern Europe, saw the iron curtain lifted in 1989, and started at that time the transition to a free market economy. The past couple of decades encompass extraordinary changes in the economic structure and environment, with state monopolies being dissolved and private companies entering the market and competing in western manner. The Romanian conversion from central planning to a market-oriented economy provides a fascinating laboratory for research in economic theory and practice (Hefner and Woodward 1999). With the advent of a free market economy and a competitive environment, advertising exited its dormant communist stage ...


The Interaction Between Learning Styles, Ethics Education, And Ethical Climate, Leanna Lawter, Tuvana Rua, Chun (Grace) Guo Jan 2014

The Interaction Between Learning Styles, Ethics Education, And Ethical Climate, Leanna Lawter, Tuvana Rua, Chun (Grace) Guo

WCBT Faculty Publications

The purpose of this paper is to investigate how learning styles and learning spaces interact to stimulate deep learning. Specifically the paper investigated the interaction of learning styles with ethics education and the ethical climate to influence the likelihood of engaging in ethical behavior.


The Value Of International Experiences For Business Students: Measuring Business Student Attitudes Toward Study Abroad, Sean Heffron, Peter A. Maresco Jan 2014

The Value Of International Experiences For Business Students: Measuring Business Student Attitudes Toward Study Abroad, Sean Heffron, Peter A. Maresco

WCBT Faculty Publications

The value of an international experience—especially for students of business—continues to be an area of focus at colleges and universities. Students across all disciplines within the business curriculum: accounting, economics, finance, management, marketing, or sport management are expected by employers to possess knowledge of, and appreciation for, other cultures. Using as a backdrop two unique study abroad programs that immerse students into an intercultural business experience and have them interacting with—and learning from—the local residents as well, the survey research in this study measures student attitudes before and after they study abroad and it notes the ...


Want To Enroll In A Mooc? No Thanks, My Professors Have Their Own Videos, Enda Mcgovern, Arne Baruca Oct 2013

Want To Enroll In A Mooc? No Thanks, My Professors Have Their Own Videos, Enda Mcgovern, Arne Baruca

WCBT Faculty Publications

Purpose: The paper explores how professors, in adopting short digital video lectures as a complementary teaching platform outside the classroom, could better enhance the learning experience for digital natives, i.e. millennial students, in challenging the growth of massive open online courses (MOOC). Specifically, the use of personalized, class-specific, video content made available on YouTube, in which the professor-of-record appears, is examined as a complementary learning platform for students required to read textbook material in preparation for class discussions.

Method / Design and Sample: Students were required to view class-specific digital videos on YouTube and thereafter complete a questionnaire to examine ...


Introducing A Writing Skills Intervention Into An Undergraduate Financial Accounting Course, Barbara M. Tarasovich, Benoit Boyer Apr 2013

Introducing A Writing Skills Intervention Into An Undergraduate Financial Accounting Course, Barbara M. Tarasovich, Benoit Boyer

WCBT Faculty Publications

This paper describes how integrating a research project into an undergraduate business school core accounting course provides opportunities to develop critical writing skills while reinforcing ethics as part of the business school curriculum. The paper discusses an end-to-end process from the overall goals and details of the assignment to assess student skills. After researching an ethical topic in business, students are challenged to complete a research paper examining the issue and stating and supporting their opinion and views of the issue. While writing courses or assignments are not unusual in business program, the unique approach described in this paper includes ...


Leadership Development In Academics: What Can Be Learned From Industry?, Michael S. Carriger Jan 2013

Leadership Development In Academics: What Can Be Learned From Industry?, Michael S. Carriger

WCBT Faculty Publications

The article discusses management lessons that can be learned by educational leaders and administrators from the business sector. The necessity of developing the management and leadership potential of departmental chairs and deans is mentioned. Combining classroom instruction, mentoring, and leadership coaching to help staff in the transition from faculty to administration is recommended. The leadership development program of General Electric is cited as a model to emulate.


Teaching And Advising A New Generation Of Accounting Students, Stephen Scarpati, Patricia Johnson Aug 2012

Teaching And Advising A New Generation Of Accounting Students, Stephen Scarpati, Patricia Johnson

WCBT Faculty Publications

A glimpse into the NYSSCPA’s 2012 Higher Education Conference.

Collaboration among practitioners and educators provides students with a bridge to the profession, and taking the opportunity to learn from each other helps ensure that students receive a relevant education that meets the needs of their future employers. For those in attendance, the NYSSCPA’s 2012 Higher Education Conference provided information that can be applied in the classroom to improve accounting education. In addition, professors gained updated insight and knowledge that will help them better advise a new generation of accounting students as they embark on the path to becoming ...


Guidance For Accounting Professors, Stephen Scarpati Jan 2011

Guidance For Accounting Professors, Stephen Scarpati

WCBT Faculty Publications

When reflecting upon their choice ofcareer, many CPAs look back to a particular college accounting professor as a source of influence. In return, many accounting professors warmly recall the assistance they were able to give students. While the benefits of a successful CPA career are obvious to many, from the standpoint of a 19-year-old undergraduate trying to pick a major, the decision is daunting. The demands of a challenging accounting curriculum can be intimidating. Add the complex regulations and rigorous examination for CPA licensing and the expectations can be overwhelming to a young student. Accounting professors can play a vital ...


Developments In Accounting Education, Stephen Scarpati Jan 2010

Developments In Accounting Education, Stephen Scarpati

WCBT Faculty Publications

Whether in public practice, industry, government, or academia, all CPAs face the challenge of staying current with the competencies, skills, requirements, and demands associated with the profession. College accounting professors received important guidance in their mission to educate and advise accounting students at the recent Accounting Educators Conference sponsored by the NYSSCPA’s Higher Education Committee.


From Workout To Winning, Bridget Lyons, Robert Hardy Nov 2007

From Workout To Winning, Bridget Lyons, Robert Hardy

WCBT Faculty Publications

Over the past three years, executives at General Electric (GE) have taught administrators at Sacred Heart University, located in Fairfield, CT, how to use the workout technique to identify and improve inefficient institutional processes and practices. This article will explain how Sacred Heart implemented the workout process, with a particular emphasis on factors contributing to successful workouts and the issues nonprofits encounter. GE has credited the workout with both improving processes and empowering the workforce. The workout, which has led to accelerated change and enhanced Six Sigma efforts, begins with identifying a problem. Many at GE note that the workout ...


“Go Live In ’05”—From Hierarchy To Shared Governance In Higher Education, Peter A. Maresco Apr 2007

“Go Live In ’05”—From Hierarchy To Shared Governance In Higher Education, Peter A. Maresco

WCBT Faculty Publications

Higher education is in the midst of a major transformation evidenced by several factors: greater demands from stakeholders; pressure to increase student enrollment, financial uncertainty, limited resources, and a responsibility to contribute to the community’s civic and economic development. Faculty and staff in higher education are challenged to deliver education in innovative ways. This innovation requires an expedient method of governance and necessitates careful examination of the organization’s structural, cultural, and decision-making processes. To meet these demands, leaders in higher education must examine decision-making processes and design governance models that respond quickly and efficiently to their myriad of ...


Developing Critical Thinking Skills In The Intermediate Accounting Class: Using Simulations With Rubrics, Karen Cascini, Anne Rich Jan 2007

Developing Critical Thinking Skills In The Intermediate Accounting Class: Using Simulations With Rubrics, Karen Cascini, Anne Rich

WCBT Faculty Publications

A challenge of paramount importance facing college professors today is the development of students’ capacity for critical thinking skills. While this has long been an area of focused activity for educators, since the early 1980s in particular, it has become clear that critical thinking skills are essential to the ability of our students to compete globally. As teachers and professors at all levels have begun to focus greater attention on ways to develop critical thinking skills, we see the same trend reflected within the accounting profession. Research by Kealy (2005), Bonk (1998), Wolcott (1997), Kimmel (1995), and Doney (1993) demonstrates ...


“The Management Of Creativity”, Managing The Creative Mind: A Business Elective, Peter A. Maresco, John Gerlach Jan 2006

“The Management Of Creativity”, Managing The Creative Mind: A Business Elective, Peter A. Maresco, John Gerlach

WCBT Faculty Publications

The immediate problem facing the authors was replacing someone with the background and stature of Joseph Abboud with an individual or, as it eventually worked out, four individuals with differing creative backgrounds and levels of success that would be of benefit to the students (in the spring 2006 semester the course was offered to undergraduate business students) enrolled in the course. Replacing Abboud proved to be not as difficult as the authors originally imagined. Within a period of three weeks, four individuals with diverse backgrounds in film, music, sports entertainment, and entrepreneurship were identified and agreed to take part in ...


Cewa: An International, Interdisciplinary, Educational, Environmental Partnership, Brenda Bushell, Pratibha Dangol, Beverly Kracher, Bridget Lyons Jan 2003

Cewa: An International, Interdisciplinary, Educational, Environmental Partnership, Brenda Bushell, Pratibha Dangol, Beverly Kracher, Bridget Lyons

WCBT Faculty Publications

This chapter reports the international, interdisciplinary partnership that supports the Creative and Educational Welfare Affiliation (CEWA). We begin by describing CEWA, its various projects, and the genesis of the partnership that supports the CEWA card project. We describe the first year's achievements as well as the difficulties with the CEWA card project. We conclude with recommendations for how to create successful international, interdisciplinary educational partnerships.


Is International Reciprocity Possible?, Abdel M. Agami, Karen Cascini Mar 1997

Is International Reciprocity Possible?, Abdel M. Agami, Karen Cascini

WCBT Faculty Publications

Even though there seems to be almost unanimous acceptance among countries that professional accountants must be educated, pass some professional examinations, and have some practical experience, the recipe for the quantity of each of the 3 ingredients varies from one country to another. To determine if international reciprocity is possible, the professional accountancy qualifications of 8 countries were surveyed: Australia, Canada, France, Germany, Japan, New Zealand, the UK and the US.