Open Access. Powered by Scholars. Published by Universities.®

Education Commons

Open Access. Powered by Scholars. Published by Universities.®

Series

Business

Stephen F. Austin State University

2013

Articles 1 - 1 of 1

Full-Text Articles in Education

Utilization Of Social Media In Marketing Classes, Charlotte Allen Jan 2013

Utilization Of Social Media In Marketing Classes, Charlotte Allen

Faculty Publications

The goal of this paper is to highlight how instructors may integrate the different social media into various marketing classes. The paper will address the major social networks, and then follow with discussions of microblogging, media sites, and social gaming. Given that there is a great deal of research highlighting the effectiveness of utilizing social media in academic classes, this paper focuses on providing practical guidance as to how social media could be integrated into the classroom, homework, and project experience.