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Retrospective Theses and Dissertations
Educational fund raising; Electronic fund raising; Universities and colleges -- Alumni and alumnae -- Charitable contributions; Advancement; Online giving; University development
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Online Giving And University Development, Peter A. Trakas
Online Giving And University Development, Peter A. Trakas
Retrospective Theses and Dissertations
This study examined the profile of the potential online donor to a small, private, liberal arts institution. Attitudes towards online giving were studied between participants who donated online and those who did not. Additionally respondents of differing class years were compared to determine which age groups were more likely to donate over the Internet. A total of 576 surveys were returned for an effective response rate of 38%. Collected data were entered into an SPSS database. The data revealed most respondents had been using the Internet for over 5 years, and accessed the Internet almost everyday. Data also revealed that …