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Masters Theses & Specialist Projects

Western Kentucky University

Communication

1965

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The Utilization Of College News: A Study Of Newspaper Usage Of Press Releases & Their Role In Public Relations, Robert Adams Jan 1965

The Utilization Of College News: A Study Of Newspaper Usage Of Press Releases & Their Role In Public Relations, Robert Adams

Masters Theses & Specialist Projects

The purpose of this study is three-fold, and it is predicated on these assumptions. First, on the basis of the information obtained, the methods of disseminating news of student accomplishments on campus can be improved. Secondly, by knowing the form and content desired by the various papers, a college can provide more of the type of news which will be printed, therefore bringing recognition to deserving students in all areas of campus endeavor. Thirdly, by recognizing achievements of individual students, the College, indirectly, will benefit from the publicity.

It is within the framework of these formal purposes that this project …