Education Commons^™

Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton

Doctoral Dissertations

With decreasing state funds, a sluggish economy, and increased competition, universities are finding new ways to recruit prospective students to their institutions (Campbell, 2013; Sandlin & Pena, 2014). One way to create relationships and recruit prospective students to a university is through the use of social media platforms (Han, 2014; Joly, 2016). The purpose of this study, using the theoretical framework of Perna's (2006) Conceptual College Choice model, was to understand how social media impacted student college choice process by analyzing how universities used social media sites to market their universities to prospective students using the qualitative method of content …

Paths To Leadership Of Ncaa Division I Female Athletic Directors, Haley Blount Taitano

Doctoral Dissertations

The focus of this study was to examine the paths to leadership of NCAA Division I female athletic directors. Over forty years after passing Title IX of the Education Amendments Act, female athletic directors still make up less than 10% of NCAA Division I athletic directors. This stagnant statistic along with a limited amount of existing research on the subject were the main catalysts for this investigation.

This study examined the career paths of eight NCAA Division I female athletic directors, paying particular attention to their personal and professional experiences that led to becoming a Division I athletic director. Critical …