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Social Marketing Campaign For The National Eating Disorder Awareness Week Among Utah State University Students, Kelsey Despain, Maya Miyairi
Social Marketing Campaign For The National Eating Disorder Awareness Week Among Utah State University Students, Kelsey Despain, Maya Miyairi
Student Research Symposium
As one of the Healthy Campus 2020 initiatives, college campuses nationwide are encouraged to focus on reducing the proportion of students who report experiencing an eating disorder/problem within the last 12 months from 5.3% to 4.8% (American College Health Association, 2015). In a survey of 639 Utah State University (USU) students, 0.6% of respondents reported an eating disorder/problem having a negative impact on their academic performance (American College Health Association, 2015). Although this data is less alarming to our institution, we still have significant concerns about students’ body dissatisfaction and disordered eating behaviors such as extreme dieting and over exercise. …