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University of Nebraska - Lincoln

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2022

Business

Porter’s 5 Forces

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Full-Text Articles in Education

Workiva Strategic Audit, Rose Pilakowski Dec 2022

Workiva Strategic Audit, Rose Pilakowski

Honors Theses

Workiva is a software development company that simplifies complex reports for companies in over 180 countries around the world. Within a controlled, secure, audit-ready platform, Workiva customers connect critical business data directly with their source systems. This paper will analyze Workiva to help understand how it utilizes its platform to gain and sustain competitive advantages in the software and accounting environments. After completing an analysis of Workiva and its industry, I found that Workiva currently sits at an advantageous position in relation to its competitors, but still has room to grow in holding the lead above them.


Fedex Ground Strategic Audit, Samantha Gates Dec 2022

Fedex Ground Strategic Audit, Samantha Gates

Honors Theses

FedEx Ground is an operating segment of the parcel carrier giant FedEx Inc. The company, known for shipping products via delivery truck, has remained one of the largest parcel carriers in the country, despite drastic changes in its environment. This report seeks to understand the changing operating environment of FedEx Ground, its competitive advantages, and the future challenges it may face. The analysis uses PESTEL and Porter's Five Forces analyses to evaluate the changing external environment and industry FedEx Ground operates in. Additionally, challenges and recommendations are offered to navigate the future of this company.