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The Business Of Choice: Why Students Select For-Profit Career Colleges In Northeast Florida And The Implications For Community College Leaders, Tameiko Allen Grant
The Business Of Choice: Why Students Select For-Profit Career Colleges In Northeast Florida And The Implications For Community College Leaders, Tameiko Allen Grant
Educational Foundations & Leadership Theses & Dissertations
Over the past decade, for-profit career colleges have faced significant scrutiny and increased governmental regulation. Even with the skepticism of critics, for-profit enrollments surged and had one of the fastest enrollment growths among higher education sectors. For-profit career colleges are typically known for their predatory marketing practices and exorbitant costs. However, there is a significant concern surrounding why students would attend an institution with such a high cost and a socially perceived low-probability of return on investment (Cellini, 2012; Iloh & Tierney, 2013). This study employs a case study methodology to examine the decision-making process of students who selected for-profit …