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Measuring The Additive Effects Of Multimedia Social Cue Principles On Learners’ Cognitive Load, Emotions, Attitude, And Learning Outcomes, Smruti J. Shah

STEMPS Theses & Dissertations

Multimedia principles are developed and employed to design effective multimedia instructions that foster learning. Specifically, multimedia principles such as personalization, voice, and embodiment principles are developed based on social cues to promote deep learning. Most researchers in the past have investigated the individual effects of these principles on learning. The goal of the present study was to investigate the additive effects of these abovementioned principles on learners’ perceived cognitive load, emotions, attitude, and learning outcomes (i.e. retention and transfer of knowledge). Sixty college students participated in this study. Participants were asked to complete two short instructional modules and a short …