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Multimedia Design, Learning Effectiveness, And Student Perceptions Of Instructor Credibility And Immediacy, Miguel Ramlatchan
Multimedia Design, Learning Effectiveness, And Student Perceptions Of Instructor Credibility And Immediacy, Miguel Ramlatchan
STEMPS Theses & Dissertations
Online learning and the use of multimedia is a quickly growing element of higher education. This experimental research study examines five common audio and video presentation designs to inform evidence-based practices that can be applied by instructional designers as they develop content for online learners. Specifically, this experiment compares instructor-only, slides-only, dual-windows, video-switching, and superimposed-slides multimedia designs in terms of learning effectiveness, perceived instructor credibility, instructor immediacy, and cognitive load created by each design. This study included a diverse sample of adult learners who were randomly assigned to treatment groups. A total of 171 participants completed the study and responded …