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Fort Hays State University

TILT Faculty Publications

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Full-Text Articles in Education

Using Yellowdig In Marketing Courses: An Analysis Of Individual Contributions And Social Interactions In Online Classroom Communities And Their Impact On Student Learning And Engagement, Mary C. Martin Ph.D., Michael J. Martin Ph.D., Andrew P. Feldstein Dps Jun 2017

Using Yellowdig In Marketing Courses: An Analysis Of Individual Contributions And Social Interactions In Online Classroom Communities And Their Impact On Student Learning And Engagement, Mary C. Martin Ph.D., Michael J. Martin Ph.D., Andrew P. Feldstein Dps

TILT Faculty Publications

Students in four marketing classes participated in a pilot program where they used Yellowdig in the classroom. Yellowdig is a private network for collaboration targeted towards educational institutions to increase student engagement. Yellowdig seeks to engage students using a broad array of resources including videos, news articles, blogs and more. It offers a Facebook-like experience (a platform the majority of students are very familiar with) for ease of use. In the classes, Yellowdig was used for two purposes: as a way to create a community inside and outside of the classroom and as a means by which students create and …

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Using Social Network Analysis To Explore Digital Student Interactions And Business Competency Learning In A Web-Based Educational Platform:, Andrew P. Feldstein Dps, Kim Gower Jan 2015

Using Social Network Analysis To Explore Digital Student Interactions And Business Competency Learning In A Web-Based Educational Platform:, Andrew P. Feldstein Dps, Kim Gower

TILT Faculty Publications

Web 2.0 tools occupy a large part of our lives, and their use in the classroom offers instructors a unique opportunity to gather substantial information about individual and interactive student behaviors. The authors’ challenge is understanding the implications of this rich data source for assessing course efficacy and student learning, and applying these insights to further enhance the development of global business competencies. This paper reviews 311 student interactions as reflected in comments exchanged in a digital social learning community and, using social network analysis, discusses the potential to use these interactions to assess student critical thinking, communication, and collaborative …

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Understanding Slow Growth In The Adoption Of E-Textbooks: Distinguishing Paper And Electronic Delivery Of Course Content, Andrew P. Feldstein Dps, Mirta Martin Sep 2013

Understanding Slow Growth In The Adoption Of E-Textbooks: Distinguishing Paper And Electronic Delivery Of Course Content, Andrew P. Feldstein Dps, Mirta Martin

TILT Faculty Publications

E-textbooks have experienced a lower than anticipated rate of adoption among college students. Studies consistently show a student preference for paper versus e-textbooks. When seeking an explanation for the continued reluctance of students to adopt e-textbooks, it is necessary to consider e-textbooks as a technological innovation. This is an exploratory study of the first year of a pilot program during which 991 students in 9 core courses in the Virginia State University (VSU) Reginald F. Lewis College of Business (RFLCB) replaced traditional textbooks with openly licensed e-textbooks. A questionnaire was administered to students who had participated in the e-textbook pilot …

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Open Textbooks And Increased Student Access And Outcomes, Andrew P. Feldstein Dps, Mirta Martin, Amy Hudson, Kiara Warren, John Hilton Iii, David Wiley Jan 2012

Open Textbooks And Increased Student Access And Outcomes, Andrew P. Feldstein Dps, Mirta Martin, Amy Hudson, Kiara Warren, John Hilton Iii, David Wiley

TILT Faculty Publications

This study reports findings from a year-long pilot study during which 991 students in 9 core courses in the Virginia State University School of Business replaced traditional textbooks with openly licensed books and other digital content. The university made a deliberate decision to use open textbooks that were copyrighted under the Creative Commons license. This decision was based on the accessibility and flexibility in the delivery of course content provided by open textbooks. More students accessed digital open textbooks than had previously purchased hard copies of textbooks. Higher grades were correlated with courses that used open textbooks.

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Deconstructing Wikipedia: Collaborative Content Creation In An Open Process Platform, Andrew P. Feldstein Dps Jan 2011

Deconstructing Wikipedia: Collaborative Content Creation In An Open Process Platform, Andrew P. Feldstein Dps

TILT Faculty Publications

Collaboration in Wikipedia articles has widely been touted as a great leap forward and an example of how technology can be leveraged to improve collaborative processes. If we focus on the creation of individual articles, what does that creation process look like? Information was collected from the Revision History Statistics page of thirty Wikipedia featured articles to examine variables such as number of edits, number of editors and total edits by the largest contributors to a given article. This small pilot study suggests that the article creation process may more closely mirror the traditional writer/editor process than it does the …

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Polyvore Collaboration: Innovation In Informal Online Affiliation Networks, Andrew P. Feldstein Dps, Brent Wilson Jan 2010

Polyvore Collaboration: Innovation In Informal Online Affiliation Networks, Andrew P. Feldstein Dps, Brent Wilson

TILT Faculty Publications

Online communities engaged in collaborative exchange exhibit characteristics of spontaneous communitas as defined by Victor Turner (1982). Interactions taking place in these communities also correspond to Harrison White's (2008) concept of network formation as a tension between identity and control. A social network analysis of activities in the Polyvore community maps the behavior of members as they oscillate between liminoid transactions and structured integration; between creativity and conformity. An affiliation network is a two-mode network consisting of a set of actors and a set of events. This paper studies an affiliation network as it develops within the Polyvore community.

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Analyzing Online Communities: A Narrative Approach, Andrew P. Feldstein Dps Apr 2009

Analyzing Online Communities: A Narrative Approach, Andrew P. Feldstein Dps

TILT Faculty Publications

Marketing intelligence companies such as Nielsen’s BuzzMetrics, J.C. Power’s Umbria and Motivequest tell us that “there is gold buried in the mountains of data” accruing on blogs, online forums, and other forms of social media. The analytical services offered by these companies treat the various social media as one large database with which they decode “the language of the consumer” (http://motivequest.com). Semantic Network Analysis offers an alternative approach that “extracts and analyzes links among words to model an authors “mental map” as a network of links” (Carley et al. 2006). This paper suggests that this type of analysis can lead …

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Brand Communities In A World Of Knowledge-Based Products And Common Property, Andrew P. Feldstein Dps Apr 2007

Brand Communities In A World Of Knowledge-Based Products And Common Property, Andrew P. Feldstein Dps

TILT Faculty Publications

Brands have become an integral part of our culture. Consumers rely upon brand names as proxy for information about the products they purchase. They consider their own brand usage, not only in terms of product value, but also as a statement about themselves, their values, and their life choices. Studies of postmodern consumer culture have suggested that brands have emerged as a way for consumers to express their individuality and as a means for people to form groups with other like-minded consumers.

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