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A Latent-Class Discrete-Choice Model To Demonstrate How Course Attributes And Student Characteristics Influence Demand For Economics Electives: The Challenge To Increase Enrollment, Reginald T. Dillingham Ii

Dissertations, Master's Theses and Master's Reports

A primary goal of universities is to maximize student enrollment by improving course curriculum and enhancing specific programs. This is especially a challenge for smaller universities who want to offer specialized and highly diverse electives. This study aims to increase the quality and relevance of electives offered by understanding specifically what attributes students prefer more or less when choosing among alternatives. The results are used to explore how to use limited marketing and student-outreach financial resources to target students that are most likely to enter and complete courses and programs, based in part on their socioeconomic or demographic characteristics. The …