Education Commons^™

Influencia Del Inbound Marketing En La Intención De Compra De Los Leads, Denise A. Soto, Allen Kevin Zapien

Adventist Online Learning Conference / Conferencia de Aprendizaje en Línea

La llegada de la internet ha revolucionado la manera en que las empresas se comunican con los consumidores, así como también la forma en que ellos dialogan con la marca.

El inbound marketing es una metodología que combina técnicas no intrusivas de marketing para ofrecer valor con contenido de calidad, de manera que los consumidores se acerquen y se los pueda acompañar en su proceso de compra (Samsing, 2016). ¿Cómo esta estrategia puede ayudar en el reclutamiento de estudiantes?

Building Communication Plans For Online Student Service Beyond Course Interaction, Glynis M. Bradfield

Adventist Online Learning Conference / Conferencia de Aprendizaje en Línea

How do we develop support for students at a distance comparable to service on a physical campus? Come to learn and share best practices in creating communication plans that consider the student’s journey from interest to applicant to admitted and enrolled student all the way to contributing alumnus.

Stories From The Field: Lessons From First Time Online Teachers, Shirley Freed, Kristi Kis, Joyce Susanne Virginia Irrgang, Klaus Irrgang, Tony Reeves

Adventist Online Learning Conference / Conferencia de Aprendizaje en Línea

Teaching online for the first time is a unique experience! Hear stories from first time online teachers, with reflections, recommendations, and suggestions for administrators providing support and training for faculty.

Integrating The Scholarship Of Teaching, Learning And Assessment Into One Institution’S Homegrown Professional Learning Resources, Maria Northcote, Anthony Williams, Kevin Petrie, John Seddon, Sherene Hattingh

Adventist Online Learning Conference / Conferencia de Aprendizaje en Línea

Many professional learning (PL) programs in universities aspire to support tertiary educators to perform duties associated with teaching, student learning and assessment. Additionally, because much of a university academic’s work is associated with conducting scholarly research and supervising students’ research, PL programs also need to provide support associated with supervision and research activities. Faced with these multiple PL demands, one small Australian higher education institution developed a suite of resources to support faculty teaching staff and researchers in their professional capacities using a heuristic (self-determined) approach to resource development. The content of the resources drew on the principles of the …

How Are They Going?: A Project To Monitor Student Engagement, Anthony Williams, Maria T. Northcote, John Reddin

Adventist Online Learning Conference / Conferencia de Aprendizaje en Línea

The transition from school or work to university studies is not always a smooth change for many students. The university context may appear threatening, strange and isolating for some students, whether the courses be offered in on-campus or online contexts. While most modern day universities offer a raft of support services for students, including both academic and non-academic services, problems of low retention and high attrition rates still plague some institutions and some sections of particular institutions in the higher education sector. This paper presents an innovative program that uses technology-supported strategies within a regular learning management system (LMS) to …

Getting On The Online Education Train: The Journey Of A Small Higher Education Institution, Anthony Williams, Maria T. Northcote

Adventist Online Learning Conference / Conferencia de Aprendizaje en Línea

Many universities have instituted professional learning centres that support academic teaching staff in their capacity to facilitate student-centred learning. Some of these centres also extend their reach to incorporate scholarship and research. This paper reports on one such case, in which a small higher education institution in Australia established what has become known as the Centre for Advancement of the Scholarship of Teaching and Learning (CASTL). From its inception, the CASTL’s intentions have been multi-dimensional, in that its programs, activities and resource development span the following areas of scholarship: 1) learning and teaching; 2) researcher education and support of postgraduate …

Advising Strategies That Increase Online And Post-Traditional Student Persistence, Glynis M. Bradfield

Adventist Online Learning Conference / Conferencia de Aprendizaje en Línea

Research indicates that a crucial factor to student persistence is the quality of student relationship with at least one person in the university community, often the academic advisor. Even though retention and persistence rates are consistently lower for online and non-traditional (or adult) students than traditional (young, on-campus) students, distance education continues to grow. This paper reviews research and one university’s journey to build capacity and quality of distance student services. Considering academic advisor evaluation survey results, online learning management and student information system quantitative data, along with distance degree student qualitative data, this paper shares mix methods action research …

Upgrading Lmss: Understanding Faculty Perceptions And Use For Improved Implementation, David A. Jeffrey Ph.D., Randy J. Siebold Ph.D.

Adventist Online Learning Conference / Conferencia de Aprendizaje en Línea

Adventist schools are in a constantly changing academic environment and are under consistent pressure to implement the latest technologies, such as Learning Management Systems (LMSs). This research study seeks to provide a better understanding of faculty perceptions of their LMS. We explore factors leading to successful faculty use of LMSs.