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Strategic Management Policy

University of Nebraska - Lincoln

Customer loyalty

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Full-Text Articles in Education

How To Attract The Library Visitors? The Role Of Csr At The Library, Library Image, Customer Value, And Loyalty To The Library: Evidence From Indonesia, Sri Hartini, Masmira Kurniawati, Jovi Sulistiawan, Muhammad Ihwanudin Jan 2022

How To Attract The Library Visitors? The Role Of Csr At The Library, Library Image, Customer Value, And Loyalty To The Library: Evidence From Indonesia, Sri Hartini, Masmira Kurniawati, Jovi Sulistiawan, Muhammad Ihwanudin

Library Philosophy and Practice (e-journal)

This study focuses on the impact of CSR on the library’s performance in collaboration with CSR programs. Using the purposive sampling method, the sample was 350 library service users in Indonesia. Data was collected through a Google Form questionnaire distributed on social media. SEM-PLS was used to analyze five hypotheses, which were accepted. This study indicates that CSR in the library is significantly positively related to library image, customer value, and loyalty. In addition, library image and customer value are positively related to library visitor loyalty. Currently, the social responsibility literature is only limited to the customer perspective, and not …