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Institutional Satisfaction With Online Program Management (Opm) Providers, Michael Graham
Institutional Satisfaction With Online Program Management (Opm) Providers, Michael Graham
Dissertations
Abstract
The online program management (OPM) industry is a multibillion-dollar business that works with the higher education industry. Once primarily a tuition revenue share model that marketed and enrolled new programs for institutions, the OPM business is evolving. Fee-for-service payments and services such as coaching and instructional design are now part of the OPM landscape. Although higher education institutions are spending billions of dollars, there has been very little academic research into this phenomenon. This study examines the satisfaction of higher education institutions with OPM providers. This quantitative study utilizes Oliver’s expectation confirmation theory to understand why institutions may be …