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University/Industry Collaboration: Using A Classroom Business Case To Enhance Student Problem-Solving/Learning Experience, Gregory Benson, Ngan N. Chau
University/Industry Collaboration: Using A Classroom Business Case To Enhance Student Problem-Solving/Learning Experience, Gregory Benson, Ngan N. Chau
Mountain Plains Business Conference
This study illustrates how an academic program utilizes industry partnerships as a resource to maintain the relevancy of its curriculum. In particular, a university/industry collaboration experience is examined to showcase how a real business problem at an industry partner has resulted in a business case used in the classroom to enhance students’ problem solving.
Key Words: Supply Chain Management (SCM), University/Industry Collaboration (UIC), Business Case Study