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Strategic Management Policy

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Cornell University School of Hotel Administration

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Strategy Textbooks: A Case Of Consistently Inconsistent Evaluations, Cathy A. Enz Jan 1986

Strategy Textbooks: A Case Of Consistently Inconsistent Evaluations, Cathy A. Enz

Cathy A. Enz

"This book is too superficial, but it meets my needs better than others available." This quotation illustrates the equivocal praise which business instructors provide the textbooks that they adopt for their capstone policy courses. Ten representative strategy/policy textbooks were reviewed and almost all of them received at least one instructor's nomination as the best strategy textbook available, yet reviewers consistently identified deficiencies and their intent to change books. What is it about business strategy/policy textbooks or courses that brings out consistent inconsistency across text users even when they evaluate the same book? In the present review a representative group of …