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Exploring Perceived Norms And Protective Strategies: Self-Consciousness And Gender As Moderators, Jeremy James Noble

Dissertations

College alcohol abuse has been a staple in the college environment over the past 30 years (Johnston, O’Malley, Bachman, & Schulenberg, 2011) resulting in numerous negative consequences (Hingson, Edwards, Heeren, & Rosenbloom, 2009). Protective behavioral strategies (PBS) reduce the negative consequences typically associated with alcohol use (Martens et al., 2004). A positive relationship exists between perceived norms of PBS use and PBS use (Benton, Downey, Glider, & Benton, 2008), and an individual’s level of self-consciousness moderates the relationship between perceived norms and alcohol use (LaBrie, Hummer, & Neighbors, 2008). The relationship between perceived norms and PBS use under the conditions …