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The Double-Sided Message Of The Lego Movie: The Effects Of Popular Entertainment On Children In Consumer Culture, Jordan Treece Apr 2015

The Double-Sided Message Of The Lego Movie: The Effects Of Popular Entertainment On Children In Consumer Culture, Jordan Treece

English Seminar Capstone Research Papers

One of the most popular and highest rated films of 2014, The Lego Movie, has entertained billions of viewers in the past year. Although it has already proven itself to be a favorite of adults, The Lego Movie’s targeted audience is children who will identify with the imaginative and fun characters that take the form of their favorite building toys. Such a strong platform that provides excellent age appropriate entertainment to the world’s most impressionable generation gives The Lego Movie a prime opportunity to communicate to children in an unusually powerful way. For decades, researchers have explored the way entertainment …