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Choosing Management Information Systems As A Major: Understanding The Smifactors For Mis, Thomas W. Ferratt, Stephen R. Hall, Jayesh Prasad, Donald E. Wynn

MIS/OM/DS Faculty Publications

Given declining management information systems (MIS) enrollments at our university, we seek to understand our students‘ selection of a major. Prior studies have found that students choose a major based on a number of factors, with subject matter interest consistently being most important. We contribute to the literature by developing a deeper understanding of what is meant by subject matter interest, which we refer to as smiFactors, for MIS as a major and career. Based on a qualitative analysis of open-ended survey questions completed by undergraduate business students, we confirm a number of smiFactors for MIS gleaned from recent studies …