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Making A Case For A Digital Marketing Concentration: An Analysis Of Traditionally Generalized Online Mba Programs, Paige Gardiner, Maureen Andrade
Making A Case For A Digital Marketing Concentration: An Analysis Of Traditionally Generalized Online Mba Programs, Paige Gardiner, Maureen Andrade
Atlantic Marketing Journal
Over the last decade, business schools have added online MBA programs to meet student demand for access, price, and geographic convenience while trying to ensure a solid tuition revenue base. Online MBA programs have been forced to waive the GMAT and reduce the number of credits required for graduation while seeking ways to bring additional value to their online programs. This research examines whether offering online MBA students a specialized marketing concentration in digital marketing will make students marketable to businesses. The research examines this conjecture and provides a recommendation for MBA stakeholders. Study 1 shows the industry demand for …
Effective Collaborations In Multi-Campus And Online Environments Using Libguides, Rebecca Rose, Mary Ann Cullen, Sofia A. Slutskaya
Effective Collaborations In Multi-Campus And Online Environments Using Libguides, Rebecca Rose, Mary Ann Cullen, Sofia A. Slutskaya
Georgia Library Quarterly
The paper presents a series of case studies that describe and demonstrate successful collaborations created via partnerships with instructors, departments, and other groups in both multi-campus and online environments at Georgia Perimeter College (GPC) where all three authors worked together as librarians for five years. The case studies illustrate the use of LibGuides in building librarian-librarian and librarian-faculty partnerships to support teaching and other campus activities. This discussion includes successful strategies for establishing connections and adopting LibGuides as communication tool for collaborative projects.