Education Commons^™

Our Voice, Our Choice: Race, Politics And Community Building On The Pages Of Five Historically Black College And University Newspapers From 1930 To 1959, Sheryl Monique Kennedy Haydel

Dissertations

From 1930 to 1959, the black college student-run press was a prolific voice leading discussions about ways to eradicate racial discrimination, amass political currency, and nurture communal solidarity. Embedded in their mission was a desire to awaken their readers intellectually and emotionally to join a mounting movement toward racial liberation. Yet, historians have ignored this expansive network of black collegian editors and writers, who were a philosophical extension of the professional Black Press.

Like their mentors in the Black Press, black college student editors and writers vigorously advocated for racial equality, took a combative stance against political gerrymandering that left …

Public Relations Models And Dialogic Communication In The Twitterverse: An Analysis Of How Colleges And Universities Are Engaging Their Publics Through Twitter, Jason Antwuan Beverly

Dissertations

Colleges and universities throughout this world are realizing the importance of engaging in and building mutually-beneficial relationships with their key publics through social media. The introduction of the microblogging tool known as Twitter extends the use of social media in higher education, beyond the classroom, and into the realm of public relations where it can be just as effective. Now, colleges and universities are capitalizing off of its potential as a public relations tool. Twitter allows colleges and universities to better connect with their technology-consumed publics trough dialogic and interactive two-way communication. This study examines how 155 colleges and universities …

Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …