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News Flash: Content Framing Of Higher Education During The Covid-19 Campus Closures, Sara Nelson
News Flash: Content Framing Of Higher Education During The Covid-19 Campus Closures, Sara Nelson
College of Education Theses and Dissertations
The COVID-19 pandemic swept the world in a cascade of crises, impacting every industry and individual. This study sought to analyze the prevailing narratives of higher education news coverage during the initial crisis event of COVID-19, when colleges and universities around the world closed their doors and sent students home. Historically, higher education has not been well positioned by the media in times of crisis. A tarnished reputation can lead to direct and immediate loses in enrollment, funding, rankings, selectivity of students and the financial health of an institution. The framing of media narratives plays a direct role in how …