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Indigenous Studies

Selected Works

Selected Works

Chapters

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Full-Text Articles in Education

Campaign Design And Management, Ronald D. Smith Dec 2008

Campaign Design And Management, Ronald D. Smith

Ronald D Smith APR

The role of strategic planning in public relations is rooted in today's understanding of the profession, an understanding that can move a practitioner beyond being simply a wordsmith or organizational mouthpiece and into a seat at the management table. Practitioners skilled in strategic planning are sought out to help build relationships and solve problems.

This chapter focuses first on some definitions dealing with projects versus campaigns and then on two types of campaigns proactive or reactive. This chapter goes beyond projects, the tasks associated with public relations, such as writing effective news releases, creating an interactive Web site, or orchestrating …


The Cherokee-Freedmen Story: What The Media Saw, Ronald D. Smith Dec 2006

The Cherokee-Freedmen Story: What The Media Saw, Ronald D. Smith

Ronald Bruce Smith

National media and international journalists watched in March 2007, as voters in the Cherokee Nation decided issues of citizenship. Reporters looked at the same situation and often talked with the same people, but they didn’t always see the same story.

Some journalists saw the Cherokee-Freedmen story as one about race and civil rights; some saw it as being about Cherokee sovereignty and Indian identity. This content analysis investigates media reporting on the issue.