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Articles 1 - 3 of 3
Full-Text Articles in Education
Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton
Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton
Doctoral Dissertations
With decreasing state funds, a sluggish economy, and increased competition, universities are finding new ways to recruit prospective students to their institutions (Campbell, 2013; Sandlin & Pena, 2014). One way to create relationships and recruit prospective students to a university is through the use of social media platforms (Han, 2014; Joly, 2016). The purpose of this study, using the theoretical framework of Perna's (2006) Conceptual College Choice model, was to understand how social media impacted student college choice process by analyzing how universities used social media sites to market their universities to prospective students using the qualitative method of content …
What Is The Association Between The Financial Position Of Public Institutions To Tuition Discount Rates?, Richard Crawford
What Is The Association Between The Financial Position Of Public Institutions To Tuition Discount Rates?, Richard Crawford
Doctoral Dissertations
Public higher education institutions have increased the practice of tuition discounting, which is the planned use of institutional provided financial aid to offset a portion of the tuition and fee price that students pay. As the cost of higher education has increased and the competition for students has increased, the use of tuition discounting as an enrollment management tool has also increased. The primary reason for the increase in the cost in public higher education, since the 2008 recession, is the funding cuts from state governments. The cuts in state funding have placed more pressure on public institutions to improve …
A Study Of Mathematics Achievement, Placement, And Graduation Of Engineering Students, Sara Hahler Blazek
A Study Of Mathematics Achievement, Placement, And Graduation Of Engineering Students, Sara Hahler Blazek
Doctoral Dissertations
The purpose of this study was to determine how background knowledge impacts freshmen engineering students' success at Louisiana Tech University in terms of grades in two different freshman classes and graduation. To determine what factors impact students, three different studies were implemented. The first study used linear regression to analyze which demographic and academic variables significantly impacted freshman math and engineering courses. Using regression discontinuity, the second study determined if the university's placement requirement for Pre-Calculus was appropriate. The final study analyzed factors that impact graduation for engineering students as well as other disciplines to determine which significant variables were …