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Business

All Master's Theses

1969

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Display, A Tool Of Selling, I. Cecil Terk Aug 1969

Display, A Tool Of Selling, I. Cecil Terk

All Master's Theses

The purpose of this study was to prepare an audio-visual teaching unit that would emphasize and illustrate the role of display in moving goods from the retailer to the consumer including the technical aspects of creating a display.