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How Employees With Different National Identities Experience A Geocentric Organizational Culture Of A Global Corporation: A Phenomenological Study, Maria S. Plakhotnik Nov 2010

How Employees With Different National Identities Experience A Geocentric Organizational Culture Of A Global Corporation: A Phenomenological Study, Maria S. Plakhotnik

FIU Electronic Theses and Dissertations

A global corporation values both profitability and social acceptance; its units mutually negotiate governance and represent a highly interdependent network where centers of excellence and high-potential employees are identified regardless of geographic locations. These companies try to build geocentric, or “world oriented” (Marquardt, 1999, p. 20), organizational cultures. Such culture “transcends cultural differences and establishes ‘beacons’ – values and attitudes – that are comprehensive and compelling” (Kets de Vries & Florent-Treacy, 2002, p. 299) for all employees, regardless of their national origins. Creating a geocentric organizational culture involves transforming each employee’s mindset, beliefs, and behaviors so that he/she can become …