Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Tourism and Travel
Special Issue Section Tourman 2021-"Restarting Tourism, Travel And Hospitality: The Day After", Anestis Fotiadis
Special Issue Section Tourman 2021-"Restarting Tourism, Travel And Hospitality: The Day After", Anestis Fotiadis
All Works
This guest editorial presents the papers in the Special Issue Section of the European Journal of Tourism Research from the 4th International Scientific Conference "TOURMAN 2021" (www.tourman.gr), 21-23.05.2021, entitled "Restarting tourism, travel and hospitality: The day after".
Marketing Of Luxurious Gastronomic Experiences On Social Media: The Visual Storytelling Of Luxury Hotels, Noela Michael, Francesc Fusté-Forné
Marketing Of Luxurious Gastronomic Experiences On Social Media: The Visual Storytelling Of Luxury Hotels, Noela Michael, Francesc Fusté-Forné
All Works
The role of luxury as a source of tourism experiences is gathering growing attention, with special attention to the foundations of the relationships between gastronomy and social media marketing. Drawing from a visual methodology, this study analyses how luxury hotels (Burj Al Arab, Emirates Palace, St. Regis Saadiyat Island, and Atlantis) in the UAE promote gastronomy by identifying visual features of social media posts (N = 1866) to manage their image of luxury. Results show that the most relevant drivers of luxury gastronomy are the discovery of cultures, experiences in the hotel environment, novelty and hedonism, and promotion of a …