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Applicability And Usefulness Of The Stakeholder Strategy Matrix For Festival Management, Mathilda Van Niekerk Jul 2016

Applicability And Usefulness Of The Stakeholder Strategy Matrix For Festival Management, Mathilda Van Niekerk

Rosen Faculty Scholarship and Creative Works

This article examines the applicability and usefulness of the stakeholder strategy matrix in the context of festival management. An extensive literature review gave rise to the development of an online survey. Data for the study were collected from festival managers in the US. This empirical study indicated that internal and external festival stakeholders differ from each other in significant ways, and that different management strategies should be used to manage them. The stakeholder strategy matrix appears to be more effective for the management of internal festival stakeholders and the least effective for managing external festival stakeholders. Based on the results …


Demographic Characteristics Influencing Religious Tourism Behaviour: Evidence Form A Central-Eastern-European Country, Anna Irimias, Ariel Mitev, Gabor Michalko Jul 2016

Demographic Characteristics Influencing Religious Tourism Behaviour: Evidence Form A Central-Eastern-European Country, Anna Irimias, Ariel Mitev, Gabor Michalko

International Journal of Religious Tourism and Pilgrimage

Although religious tourism and pilgrimage have been widely studied there is very limited research that explores the peculiarities in attitude and behaviour among tourists with different demographic factors. The present exploratory study enhances the discussion on perception of religious tourism behaviour. Specifically, eleven statements on attitude and behaviour were explored among 345 Hungarians with different socio-demographic backgrounds. The results show that there are significant variations between senior and young travellers: seniors see as important, the educational purposes and feelings of national identity related to sacred sites while these are less motivating for the young. The frequency of participating in religious …


The Influence Of Media Implemented Into The Event-Tourist Career Model: Triyas Triathlon, Abu Dhabi, Nataša Slak Valek, Al Anood Al Buainain Jan 2016

The Influence Of Media Implemented Into The Event-Tourist Career Model: Triyas Triathlon, Abu Dhabi, Nataša Slak Valek, Al Anood Al Buainain

All Works

© University of the Aegean. Using the athletes' career trajectory model, this study implements the influence of media into the trajectory of active sport event participants' decision-making process. It examined athletes' motivation, media influence, travel style and behaviours, and event selection among participants of TriYas triathlon organized in Abu Dhabi, United Arab Emirates. Data were collected in February 2016 with an online survey sent to all participating athletes and descriptive statistic was used for data analyses. Results indicate that international media are followed by the majority of athletes included in our sample with no statistically significant differences between first-timers and …