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Articles 1 - 2 of 2
Full-Text Articles in Tourism and Travel
Conceptualising A Contemporary Marketing Mix For Sustainable Tourism, Alan Pomering, Gary Noble, Lester Johnson
Conceptualising A Contemporary Marketing Mix For Sustainable Tourism, Alan Pomering, Gary Noble, Lester Johnson
Lester Johnson
This paper outlines how marketing, though traditionally considered an enemy of sustainability, can play a role in implementing sustainable tourism. It notes the redefinition in 2007 by the American Marketing Association of marketing's aims to consider wider societal issues beyond those of clients and customers. It illustrates how the recognition of the importance of sustainable tourism at all scales of tourism activity provides marketing with an opportunity to pursue sustainability outcomes. We review the strategic tourism marketing planning process and conceptually develop a sustainability tourism marketing model that embeds sustainability considerations at each stage of the planning process. Our proposed …
Community Based Tourism In Cambodia : Exploring The Role Of Community For Successful Implementation In Least Developed Countries, Sotear Ellis
Theses: Doctorates and Masters
Sustainable tourism has been identified as a potential tool for development in Least Developed Countries (LDCs). Specifically, at the community level, Community Based Tourism (CBT) has emerged as an effective model to promote the development of sustainable tourism which produces meaningful benefits for all sectors of the community while protecting the longevity of the tourist product, and encouraging environmental and cultural conservation. The practical implementation of sustainable tourism in LDCs via CBT models faces many challenges. The source of these challenges is the complex stakeholder environment in which the theoretical and practical elements of CBT exist. Stakeholders have influenced the …