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Full-Text Articles in Tourism and Travel
Missoula Convention And Visitors Bureau Website Evaluation, Kara Grau
Missoula Convention And Visitors Bureau Website Evaluation, Kara Grau
Institute for Tourism and Recreation Research Publications
An evaluation of the Missoula Convention and Visitors Bureau (CVB) website was undertaken in an effort to provide the Missoula CVB with some measure of the effectiveness of its website in attracting and informing visitors to the Missoula area. A method often used in an attempt to measure tourism marketing effectiveness is a conversion study. However, there are some problems with traditional conversion studies which motivated the use of a different method for this study. The report describes conversion studies, explains some of the associated shortcomings, and details the methods used to evaluate the Missoula CVB website.
Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois
Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois
Institute for Tourism and Recreation Research Publications
This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana while the third subset explores visitors who indicated that at least one reason for their trip to Montana was to either purchase property or visit a second home or condo. Finally, the zip codes of vacationers who spent at least one night in …