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Full-Text Articles in Tourism and Travel
There Is Nothing So Practical As Good Theory For Tracking Destination Image Over Time, Steven Pike, H. S. Jin, Filareti Kotsi
There Is Nothing So Practical As Good Theory For Tracking Destination Image Over Time, Steven Pike, H. S. Jin, Filareti Kotsi
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Destination image has consistently been a popular theme in the tourism literature. This is due to the important role the construct can play in the intangible nature of consumers' travel decisions. However, one temporal aspect, of how destination image might change over time, has attracted little academic research attention. This manuscript attempts to make a contribution to this gap in the literature by reporting key findings from an investigation into perceptions held of one of New Zealand's most popular resort destinations, Rotorua, at three points in time over two decades. The research is narrowly focused on the perceptions of consumers …
The Impact Of Eu Sponsorship, Size, And Geographic Characteristics On Rural Tourism Development, Anestis Fotiadis, Guych Nuryyev, Jennet Achyldurdyyeva, Anastasia Spyridou
The Impact Of Eu Sponsorship, Size, And Geographic Characteristics On Rural Tourism Development, Anestis Fotiadis, Guych Nuryyev, Jennet Achyldurdyyeva, Anastasia Spyridou
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© 2019 by the authors. The main purpose of this study was to investigate the factors that promote successful rural tourism development in light of EU sponsorship of rural tourism hosts. The paper examines the effect of the size and geographical characteristics of rural tourism hosts on their views towards rural tourism development. The paper employs factor analysis, t-tests, and ANOVA to analyze the data from the survey of the hosts. The survey was sent to 652 rural tourism hosts, of whom 174 replied, giving a response rate of 27%. The results show the following. Firstly, subsidies, leadership, and cooperation …