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University of Nevada, Las Vegas
Reservation systems; Travel agents – Computer network resources; Web sites
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Full-Text Articles in Tourism and Travel
Travelocity And The Opaque Booking Model: New Ways To Stimulate Incremental Revenue, Greg Kinchen
Travelocity And The Opaque Booking Model: New Ways To Stimulate Incremental Revenue, Greg Kinchen
UNLV Theses, Dissertations, Professional Papers, and Capstones
In today economy the declining hotel occupancies are motivating hotels to push deeply discounted rates through online travel agency opaque booking models. Online travel sites like Priceline and Hotwire have benefited from the opaque booking model even though overall travel and the economy is down.