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Munster Technological University

2009

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Cork City : The Untapped Tourism Potential, Frank O'Sullivan Jan 2009

Cork City : The Untapped Tourism Potential, Frank O'Sullivan

Theses

This research focuses on Cork City and the attributes of the city, which possess the ability to enhance the tourism product, yet remain largely ignored. The study includes the opinions, perceptions and analysis of key figures in the local tourism industry. The study highlights the key promotional bodies representing Cork City as a tourism destination and their shortcomings.

The research delves into the initiatives and projects charged with enhancing the tourism product. The access providers are examined in terms of their significance and contribution to the local tourism market. The impact of the European Capital of Culture is analysed. Cork …