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Beer Tourism: Identifying Kentucky Brewery Visitors And Motivations, Kenneth Joseph Berend, Jr.
Beer Tourism: Identifying Kentucky Brewery Visitors And Motivations, Kenneth Joseph Berend, Jr.
Online Theses and Dissertations
Craft beer has gained popularity and evolved into an immense industry in recent years. The number of breweries in the United States has increased from 1,460 in 2006 to over 5,300 in 2016 ("Number of breweries and brewpubs in U.S.," n.d.). There are more breweries now than at any other time in U.S. history. The influx of breweries has contributed to increased participation in craft beer consumption and beer tourism. Plummer, Telfer, Hashimoto, and Summers (2005) define beer tourism as "visitation to breweries, beer festivals and beer shows for which beer tasting and experiencing the attributes of a beer region …