Tourism and Travel Commons^™

Marketing The Magic In A Nature-Based Experience: A Case Study On The Walt Disney Company, Kristen L. Byron

Recreation, Parks, and Tourism Administration

Customers focus on different values when looking for a travel experience. Experiential marketing is able to connect customers with companies and experiences that match their values, including ecotourism and nature-based experiences. The Walt Disney Company is an international brand of entertainment features and is able to provide guests with customized experiences. The purpose of this study was to examine experiential marketing techniques in relation to the Walt Disney Company’s ecotourism and nature focused experiences. The researcher used a best practices matrix on the Walt Disney Company, Disney’s Animal Kingdom, and Disney’s Aulani Resort and Spa. This study found that the …

Heritage Tourism In Washington County, Tennessee: Linking Place, Placelessness, And Preservation, Chad F. Bailey

Electronic Theses and Dissertations

This thesis examines the formation of spatial theory and the linkage between space and place and their relationship with historic preservation and heritage tourism. First, this thesis analyzes the terms space and place, and how scholars define each term. Second, this thesis focuses on the concept of placelessness. Third, this thesis examines historic preservation as a strategy to help alleviate placelessness and as a crucial link to heritage tourism. This thesis also will use regional examples of preservation and tourism as exemplified by the preservation efforts of private organizations, citizens, and government officials in Jonesborough,Johnson City, and Washington County,Tennessee. This …

The Economic Impact Of The 2015 Conference Usa Baseball Tournament In Hattiesburg, Mississippi, Kyle A. Stoner

Honors Theses

This study aims to measure the economic impact of the 2015 Conference USA Baseball Tournament hosted by The University of Southern Mississippi in Hattiesburg, Mississippi. Attendees of the event were selected at random to participate in an intercept survey to gauge financial data spent within the Forrest and Lamar County, Mississippi area. An Economic Modeling Systems International Input-Output analysis was used to process the data. This processed data was analyzed and results were determined based on the estimated multiplier and tax effect at the local and state level. These multiplier figures yielded a change in earnings in the local area …

Battle Of The Beds: The Economic Impact Of Airbnb On The Hotel Industry In Chicago And San Francisco, Katherine Goree

Scripps Senior Theses

The sharing economy is the private redistribution of goods via peer-to-peer sharing. Since internet use has saturated the U.S., the sharing economy has become widely internet-based. Airbnb, a website and app that facilitates the short-term rental of space to stay in another person’s home, has become a major component of the sharing economy.

This study includes an empirical analysis of the hotel occupancy rates in two major markets, San Francisco and Chicago, and how they have or have not changed, from the 2008 launch of Airbnb through the end of 2014. The study hypothesizes that Airbnb has had a statistically …

Food Tourism In Ireland: An Exploration Of The Role Of Food Tourism In Cultural Sustainability, Lisa O'Riordan

Theses

Previous research proposes that food tourism is a medium through which traditions can be maintained, as well as a conduit through which authentic culture can be experienced (Fox, 2007; Henderson, 2014; Okumus et al, 2007). Food tourism is also advocated as a sustainable means of environmental, economic and sociocultural development (Everett and Aitchison, 2008; Montanari and Staniscia, 2009). The unique focus of this research study is the role food tourism plays in cultural sustainability in Ireland, specifically, in Kinsale, the English Market and Dingle. In particular, this study draws on the viewpoints of thirty three food tourism representatives on the …