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Full-Text Articles in Tourism and Travel
The Value Of Social Media Advertising Strategies On Tourist Behavior: A Game-Changer For Small Rural Businesses, Nory B. Jones, Patti Miles, Tanya Beaulieu
The Value Of Social Media Advertising Strategies On Tourist Behavior: A Game-Changer For Small Rural Businesses, Nory B. Jones, Patti Miles, Tanya Beaulieu
Marketing Faculty Scholarship
Nature-based tourism represents a growing sector within the tourism industry, and these interests could help improve the conditions of economically disadvantaged rural communities. The new digital landscape, including Internet and social media usage, represents a critical strategic opportunity to inform, educate and reach these tourism segments. The present research examines the impact of social media advertising on nature-based tourism within rural communities. In this research, we utilize the COBRA (Consumers’ Online Brand-Related Activities) model (Muntinga et al., 2011) of consumer behavior to assess the impact social media advertising plays in generating Pre-Consumption, Consumption, Creation, Contribution, and Engagement in rural business. …
Consumer Support For A Maine Woods Tourism Quality Label, David Vail, Harold Daniel
Consumer Support For A Maine Woods Tourism Quality Label, David Vail, Harold Daniel
Maine Policy Review
David Vail and Harold Daniel report findings of a survey of North American vacationers. The survey assessed the strength of interest in quality-labeled Maine vacation experiences and tested consumer willingness to pay a price premium for certified tour “products.” The survey revealed that nearly four out of ten leisure travelers are responsive to the benefits promised by quality-labeled vacation experiences. The authors also describe steps communities, businesses, and state tourism leaders can take toward developing a Maine Woods quality label.
An Ecotourism Quality Label For Maine? Insights From Sweden’S “Nature’S Best" Initiative, David Vail
An Ecotourism Quality Label For Maine? Insights From Sweden’S “Nature’S Best" Initiative, David Vail
Maine Policy Review
Nature-based tourism may be one way to revitalize lagging rural economies. David Vail offers “food for thought” based on Sweden’s recent development of an accreditation and branding process for eco-tourism operations. For an eco-tourism product to be awarded the label “Nature’s Best,” the operator must undergo a voluntary accreditation process which certifies that a set of quality standards has been met. Vail notes that effective marketing, ongoing financing, and demonstrated economic payoff both to operators and to local areas are key to determining the long-term success of Sweden’s “Nature’s Best” process. Like Sweden, he suggests, Maine may be able to …