Analytics In Hospitality And Tourism: Online Travel Reviews, Estela Marine-Roig

University of South Florida (USF) M3 Publishing

OVERVIEW

User-generated content, shared with other users through social media, has increased considerably in the previous decade. In particular, the content generated by travelers, mainly online travel reviews (OTRs), has grown dramatically. This abundant recorded information has served as a basis for conducting numerous research on big data and social media analytics. Reviewers share their OTRs on travel-related websites including peer-to-peer (P2P) accommodation platforms and online travel agencies (OTAs). The aim of this chapter is to offer an overview of the state of the art of hospitality and tourism analytics based on OTRs, and explore the possibilities of gaining insight, …