Sales and Merchandising Commons^™

The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli

Atlantic Marketing Journal

The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research used …

Destructive Selling: An Empirical View From The Perspective Of University Level Business Students, Dennis Bristow, Rajesh Gulati, David Titus, Garth Harris, Zhan Wang

Atlantic Marketing Journal

Preliminary evidence indicates that salespeople working in a variety of industries hold the perception that destructive selling (defined as the intentional use of unethical tactics including lying, misrepresenting product/service performance, misleading the client, spreading rumors about the competition, etc. by professional salespeople) does occur in the professional selling discipline. A rich history of related research provides further evidence that university students exhibit negative perceptions and attitudes towards professional selling. In the work reported in this manuscript, the authors employed the survey research method to empirically study the perceptions held by university level pre-business and business students regarding the presence of …

The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang

Atlantic Marketing Journal

In this paper, we survey the history behind the growing market for dead celebrities (‘Delebs’) in their role of creating secondary brand associations. According to some estimates, this market is now worth $2.25 billion in annual licensing and royalty revenues (CBC 2013). We begin, by defining key terms that are used in this market. Next, we do a survey and analysis of the major events that have given rise (intentionally or unintentionally) to this market. For ease of discussion, we discuss these historical events grouped by era. We follow this with a summary of the major events and trends that …

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …

Online Advertising And Consumer Behavior In Tunisia, Rabeb Hamdi, Romdhane Khemakhem

Atlantic Marketing Journal

The aim of this study was to present new mediating and moderating variables in the relationship between online advertising and purchase intention as well as visiting the store. Therefore, a qualitative study of 17 Tunisian Internet users was conducted (semi-structured interview). Results showed that the lifestyle change and the disposition to visit the store are the mediating variables between these consequences and electronic advertising (purchase intention and visiting the store). Furthermore, the involvement with the product is the moderating variable between e-advertising and lifestyle change, including disposition to visit the store.

Who’S Got My Back? Comparing Consumers’ Reactions Topeer‐Provided And Firm‐Provided Customer Support, Lan Jiang, Matthew O'Hern, Sara Hanson

Marketing Faculty Publications

This study demonstrates that when an individual encounters a product‐related problem, fellow consumers (i.e., one’s peers) have a unique advantage in providing social support to the affected consumer. Specifically, we find that social support can be a dominant driver of consumer satisfaction when the risk of customer defection is at its highest (i.e., following an unsuccessful attempt to solve the consumer’s problem). Using real‐world data from an online support community, a pilot study finds that if the problem that a consumer faces goes unsolved, satisfaction is greater when consumers receive peer‐provided versus firm‐provided support. Study 1 replicates this finding in …

Iuiga: Defining An Omni-Channel Strategy, Kapil R. Tuli, Sandeep R. Chandukala, Sheetal Mittal

Asian Management Insights

Iuiga, a lifestyle retailer, has a curated range of high quality products at transparent, affordable prices, effectively leveraging the original design manufacturers’ model and an online retail platform.

Unpacking A Sustainable Concept, Florence Tay

Research Collection Institute of Service Excellence (2007-2024)

Florence Tay, Co-Founder of UnPackt, breaks down how community building and education can lead to a more enduring zero-waste journey.

Getting Personal, Ching Yann Ho

Research Collection Institute of Service Excellence (2007-2024)

Ho Ching Yann of Triceratops shares how being candid and sincere with customers sets her apart from the competition.

Fashion Brand Love: Application Of A Cognition–Affect–Conation Model, Tae-Im Han, Dooyoung Choi

STEMPS Faculty Publications

A large numbers of studies have supported the crucial role of brand love in consumer–brand relationships; however, research that examines fashion brand love and its relationship with cognitive aspects and self-concept congruency remains limited. Therefore, the purpose of this study was to identify important factors that are associated with fashion brand love. A questionnaire in which participants provided self-reported responses was created to measure the constructs and structural equation modeling (SEM) and independent sample t-tests were conducted to test the hypothesized relationships. Our results indicated that consumers who know more about fashion brands are more likely to have stronger emotional …

Urban Complex Value Study Based On Management Practice Of China Central Place, Chao Fang

Dissertations and Theses Collection (Open Access)

In recent years in China, with the rapid development of China’s economy, the acceleration of urbanization, the extension of city size and the rapid growth of urban population, living conditions, traffic and environment in the cities are getting worse and worse. Under this background, urban complex integrating a series of functions like “living, business, office, tourism, culture and entertainment etc” has become popular with the urban administrators and developers in many cities. According to relevant statistics, by the end of 2015, there had been more than 2000 urban complexes (including the ones which have been completed, the ones which are …

2019 Fall Convocation Program, Morehead State University. Office Of Communications And Marketing.

Communications and Marketing Publications Archive

Fall convocation program held on August 14, 2019.

Antecedents Of Apparel Subscription Box Choice: Understanding Predictors To Use Apparel Subscription Service, Md Abdullahil Kafi

LSU Doctoral Dissertations

With the rise of online shopping apparel merchandising and retailing has experienced tremendous reformation. In this regard, the online apparel subscription services have become an important trend in a global retailing context. In the U.S. apparel subscription service retailers reported that the market grew by more than 100 percent from 2013 to 2018 and it continues to grow steadily.

The purpose of this study was to investigate the antecedents of online apparel subscription services, and to better understand consumers’ attitudes towards online subscription service items in the context of the extended Unified Theory of Technology Acceptance and Usage (UTAUT2). This …

Extending The Boundaries Of Supply Chain Transparency: Supplier Monitoring Activity Disclosure, Consumer Evaluations, And Brand Equity, Yanji Duan

Graduate Theses and Dissertations

Socially responsible policy makers and consumers are pressuring firms to make their supply chains more transparent by disclosing information about their supplier monitoring activities (SMA). Yet, high monitoring costs and the complexity of supply chains pose challenges for firms to effectively monitor their extended supply chain, including both first-tier and lower-tier suppliers. In order to comprehensively evaluate the net benefit from SMA, it is therefore critical to consider potential effects on drivers of additional revenues that may accrue from the disclosure of SMA to consumers.

Prior research on SMA has examined the associated cost, risk, and supplier relational implications on …

Correlation-Sensitive Next-Basket Recommendation, Duc Trong Le, Hady Wirawan Lauw, Yuan Fang

Research Collection School Of Computing and Information Systems

Items adopted by a user over time are indicative ofthe underlying preferences. We are concerned withlearning such preferences from observed sequencesof adoptions for recommendation. As multipleitems are commonly adopted concurrently, e.g., abasket of grocery items or a sitting of media consumption, we deal with a sequence of baskets asinput, and seek to recommend the next basket. Intuitively, a basket tends to contain groups of relateditems that support particular needs. Instead of recommending items independently for the next basket, we hypothesize that incorporating informationon pairwise correlations among items would help toarrive at more coherent basket recommendations.Towards this objective, we develop a …

Planning For Multiple Shopping Goals In The Marketplace, Jacob Suher, Szu-Chi Huang, Leonard Lee

Business Faculty Publications and Presentations

Four online grocery‐shopping experiments and one field study using video‐tracking technology at a grocery store document how shoppers’ motivation evolves from the beginning to the end of their shopping trips. We uncover unique motivational patterns as shoppers achieve multiple subgoals (i.e., choose multiple grocery items) to complete their trips: a monotonic decrease in motivation for shoppers with a shopping list versus a curvilinear trend (i.e., decrease then increase) in motivation for shoppers without a list. In addition, we demonstrate how to reverse the observed patterns for shoppers with a list by changing their reference points for tracking progress. The discovery …

The Impact Of Framing On Acceptance Of Cultured Meat, Christopher Bryant, Courtney Dillard

University Studies Faculty Publications and Presentations

Cultured meat can be produced from growing animal cells in-vitro rather than as part of a living animal. This technology has the potential to address several of the major ethical, environmental, and public health concerns associated with conventional meat production. However, research has highlighted some consumer uncertainty regarding the concept. Although several studies have examined the media coverage of this new food technology, research linking different frames to differences in consumer attitudes is lacking. In an experimental study, we expose U.S. adults (n = 480) to one of three different frames on cultured meat: “societal benefits,” “high tech,” and “same …

Retail Format Selection In On-The-Go Shopping Situations, Sabine Benoit, Heiner Evanschitzky, Christoph Teller

Research Collection Lee Kong Chian School Of Business

Consumers patronize different store formats to purchase products. Prior literature describes store and format choices for big, multi-item shopping baskets, but limited insights determine consumers' unique shopping routines when they seek to buy just one or a few items while on the go. Such shopping situations might affect consumers' format selections for both search and experience goods. This study uses multi-attribute utility theory to develop a framework, tested with a scenario-based experiment. For search goods, a format's economic utility (price level, speed) is more important; its functional utility (quality, variety) and psychological utility (atmosphere, service) become less important considerations. Furthermore, …

Customer Satisfaction Index Of Singapore 2019: Q1 Results, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence (2007-2024)

The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time. 2019 marks the 13th year of measurement for the CSISG national study.

When Objective Price Information Is Not Available: Impact Of Unpublished Or Missing Prices On The Purchase Journey For High Costs, High Involvement Products, Thomas J. Dammrich

College of Business Theses and Dissertations

Every model of the consumer purchase journey includes an evaluation phase, during which consumers search for product attributes including price. While much has been written about search, knowledge uncertainty, and the role of price in continued search and purchase intent, very little, if any, empirical work has been done to understand the impact on the path to purchase when objective price is not available. This study undertakes a field experiment with random assignment in a natural setting to examine the impacts on consumer behavior related to continued search, lead generation and purchase intent when objective price is not available. The …

Athletic Advantage: Employers’ Views On Applicant’S Involvement In Student Athletics, Jonathan Wenning

Honors Projects

I have always been told that because of my involvement in athletics, recruiters will be more interested to hire me over other candidates because of the skills I have learned as a student athlete. By completing this honors project, I had the ability to survey hiring managers and recruiters targeting Bowling Green Business Students to see if and why they have a preference of hiring a student athlete.

The Evolution Of The Marketing And Branding Strategies For The National Parks, Blake Smith

Electronic Theses and Dissertations

Since the first national park Yellowstone was established, people from across the world have come to visit the natural wonders that our national parks have to offer. While much empirical research has been conducted concerning the marketing and branding strategies of non-profit organizations, government agencies, and tourism destinations; not much has been conducted on national parks. This research seeks to understand how our national parks have marketed and branded themselves over time and determine how marketing and branding will play a role in the development and conservation of the parks. This research was conducted utilizing in- depth methods such as …

Fashion Merchandising: An Augmented Reality, Naeha A. Sayed

Dissertations, Theses, and Capstone Projects

There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones- the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more- be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the …

Do Satisfied Employees Deliver Better Service Experiences That Result In Satisfied Customers, And, What Are The Factors Affecting Employee Satisfaction And Customer Satisfaction?, Chuen Kong Kevin Cheong

Dissertations and Theses Collection (Open Access)

It is often said that a happy worker is a good worker, but do happy workers in the service industry result in happy or satisfied customers or guests? This research aimed to seek out answers to this anecdotal question by surveying both frontline, customer-facing employees and visitors or guests in several visitor attractions in Singapore and the Philippines. The research found significant correlation between job satisfaction, psychological empowerment and guest satisfaction, particularly in zone-managed visitor attractions. Zone-managed attractions did not deploy the conventional and traditional functional operating structure; employees’ job functions were clustered by customer touchpoints associated with how the …

Generational Differences In Remote Work, Lauren Nowakowski

Honors Theses

In business, a remote worker consists of an individual that does their day to day work from an environment that is out of the office. Some employees work remotely 1-2 days a week; other times, it is remote work all the time. Different generations may view remote work differently. Some may find it to be a blessing, others a curse. This report will discover what generations are best suited for remote work, and which are better off in the office. The organization begins with defining who a remote worker is. Next, there are the benefits of having a remote worker …

Profanity In Language In The Sales Setting: Sales Meeting Vs. Customer Interactions, Nicholas Prechel, Claudia Lopez Perez

Student Scholar Showcase

No abstract provided.

Crowdfunding In The Music Industry And Its Impact On The Business Models Of Industry Stakeholders, Ryan M. Carter

Selected Honors Theses

Challenges currently facing the music industry have led many key players to reevaluate their business models in order to survive the changing environment. Crowdfunding has become a popular way among musicians and artists to finance creative projects and/or careers. Crowdfunding works by collecting investments from a pool of people in order to raise funds for a venture, idea, or project. In recent years, crowdfunding has gained significant traction in the music industry, especially among independent artists. The introduction of crowdfunding into the mix of business models has not only impacted artists but record labels and live sector companies as well. …

Dynamic Pricing With Fairness Concerns And A Capacity Constraint, Matthew Selove

Business Faculty Articles and Research

Although some firms use dynamic pricing to respond to demand fluctuations, other firms claim that fairness concerns prevent them from raising prices during periods when demand exceeds capacity. This paper explores conditions in which fairness concerns can or cannot cause shortages. In our model, a firm announces a price policy that states its prices during high and low demand, and customers must travel to a venue to learn the current price. We show that the interaction of fairness concerns with travel costs can cause the firm to set stable prices, which leads to shortages during high demand. However, if the …

Austin Fraser Internship In Reading, England, Megan Ditore

Student Engagement Posters

Megan Ditore discusses student engagement at Linfield College with regard to her internship at Austin Fraser during her study abroad experience in England.

Intercollegiate Wine Business Invitational, Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, Luca Mallon

Student Engagement Posters

Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, and Luca Mallon discuss student engagement at Linfield College with regard to their participation in the Intercollegiate Wine Business Invitational.